Care Instructions



VIMERA 100% Organic Pima Cotton Underwear - The High Brief

Every VIMERA piece is cut from 100% Organic Peruvian Pima cotton with structural elastics fully encased in pure cotton knit. Because there is no synthetic elastane knitted into the body fabric, it behaves like living plant fiber.

Gentle care preserves its natural hand, protects the internal architecture, and allows the garment to soften and adapt to you over time.


The Daily Protocol

Hand Wash Only
Submerge in cool or lukewarm water using a gentle detergent. Avoid aggressive wringing or twisting.

Lay Flat to Dry
Reshape the garment gently while damp and lay flat on a clean surface or towel, away from direct heat or harsh sun.

Never Tumble Dry
High heat breaks down natural plant fibers and weakens the elasticity of encased bands over time.

No Bleach or Fabric Softeners
Conventional softeners coat organic cotton in synthetic films that restrict natural cellular breathability.


Why Living Cotton Thrives With Care


Softens With Every Wash
Unlike synthetics that stiffen or pill under friction, extra-long staple Peruvian Pima fibers naturally relax and bloom with washing—becoming noticeably softer and more supple the longer you own them.

Natural Shape Recovery
Without elastane to force a static mold, 100% organic cotton relaxes to your unique silhouette as you move, then contracts back to its clean form when submerged in water and dried flat.

Protecting Encased Bands
Keeping structural elastics away from high-heat machine agitation ensures the waist and leg openings maintain their gentle support for years.